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OK now that we’ve got the duplicate content issue resolved, why would anyone want to use tags in the first place? Can’t you achieve the same results with categories? Yes and no. Here’s an example of how I would use categories and tags: let’s say you have a celebrity website with categories like “baby bump,” “fashion,” “news,” “rumors,” etc. You are also going to have celebrities who are always in the news like Paris Hilton or Britney Spears. What I would do is create tags for each celebrity and, whenever I did a post about the celebrity, I’d tag it with his or her name.
Another example. You have a travel website with categories like “adventure travel,” “family travel,” “skiing,” “cruises,” and so on. I would set up tags for countries, states, or cities, like Bahamas, France, or Colorado. You could have a white water rafting page in the adventure travel category tagged with Colorado. You could have a Skiing in Vail post in the skiing category also tagged with Colorado. You can also have a family travel article about visiting the Museum of Science and nature and Botanic Gardens in Colorado. Those three separate articles would be interconnected by using the Colorado tag.
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