Link To Full Story: www.mattbartus.com
On February 17, 2010, the Word of Mouth Marketing Association released a guide which may begin to set some industry standards for how to provide appropriate disclosures (in not too many characters). Examples include:
- I am an employee [or representative] of company name.
- I received product or sample from company name to review.
- I was paid by company.
- For microblogs such as Twitter, include the hashtags #spon, #paid, or #samp.
The social media world continues to evolve very quickly and surely corporate compliance with the new FTC endorsement guidelines will evolve as well.
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