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Blog Help: No One Reads My Blog | Heidi Cohen

Link To Full Story: heidicohen.com

  • Your writing s**ks! There are a lot of reasons that readers may have difficulty reading your content. You may not speak English as a first language, your posts are full of local slang, your prose is heavily sprinkled with abbreviations, or you can’t spell. FIX: One improvement is to get a strong editor. This is particularly helpful for group or company blogs where writing may not be everyone’s strong suit. Read top bloggers like Copyblogger, Problogger and Men With Pens to sharpen your style. Alternatively, read some of the “How to Write” classics.
  • Enough about me, let me tell you more about me. Your blog is inwardly focused on your life. While this may be acceptable for high profile stars, it doesn’t work for most blogs. FIX: Use your experience to highlight universal truths and teachable moments.
  • Has no WII-FM (aka: What’s In It For Me) for your readers. Similar to being inwardly focused, your blog doesn’t address your readers’ needs. FIX: Ask readers what they’re looking for on your blog. Do this with your comment section, an emailing to prospects, or a survey on your blog.
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